Article2011

This thing called marketisation

32 citations0/0 files storedJournal of Marketing Management

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Abstract

Marketing and marketisation are not the same. However, it is not a simple task to disentangle one from the other. At one end of the distribution of meaning, marketing may be taken to be about the p...

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1994Beyond individualism/collectivism: New cultural dimensions of values.1984What is Enlightenment 2006Universities in a competitive global marketplace 1997Linking student satisfaction and service quality perceptions: the case of university education 2006Student satisfaction and quality of service in Italian universities 2008University Student Satisfaction: An Empirical Analysis 2008Service quality in postgraduate education 2007Are Hofstede's and Schwartz's value frameworks congruent?

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2015Through a Glass Darkly: The Social Sciences Look at the Neoliberal University 2015The University Branding Game

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