Variation in the Relationship Between Digital Media Use and Political Participation in U.S. Elections Over Time, 1996–2012: Does Obama’s Reelection Change the Picture?

Abstract

In an earlier study, we examined the relationship between digital media use and six acts of political participation in the United States between 1996 and 2008. We found that digital media use was associated with participation more broadly in 2008 than in preceding years and concluded with a question about whether the relationship between digital media use and behavior might be strengthening over time. Here we add 2012 data to address that question. The extended time series, from 1996 to 2012, reinforced our main findings: (1) the relationship between digital media use and behavior exhibits highly idiosyncratic variation over time; and (2) political talk constitutes an exception because of its consistent and positive relationship with seeking political information online.

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