The Role of Awareness in Attitude Formation Through Evaluative Conditioning

Steven Sweldens · Olivier Corneille · Vincent Y Yzerbyt

130 citations0/0 files storedPersonality and Social Psychology Review

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Social and Intergroup Psychology Memory Processes and Influences Behavioral Health and Interventions

Abstract

This article provides a review of past and contemporary debates regarding the role of awareness in attitude formation through evaluative conditioning (EC), that is, by repeatedly pairing a stimulus with other stimuli of positive or negative valence. Because EC is considered the most prototypical method to form and change the network of evaluative associations in memory, the role of awareness in this effect is critical to the question of whether attitudes may be formed and changed through dual processes. We analyze the reasons why there has been so much discussion and disagreement regarding the role of awareness, review past and contemporary methodologies and their limitations, discuss the role of mental processes and conditioning procedures, and identify promising directions for future research in this area.

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References

1999Dual-process theories in social psychology 2003Maps of Bounded Rationality: Psychology for Behavioral Economics 1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.2004Reflective and Impulsive Determinants of Social Behavior 1996The empirical case for two systems of reasoning.2002Representativeness Revisited: Attribute Substitution in Intuitive Judgment

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2018Associative Attitude Learning: A Closer Look at Evidence and How It Relates to Attitude Models 2014Implicit and Explicit Evaluation: A Brief Review of the Associative–Propositional Evaluation Model

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