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ArticleOutdoor advertising for business markets

J. David Lichtenthal2005

Article2005

Outdoor advertising for business markets

J. David Lichtenthal · Naveen Donthu

60 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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References

1961A Model for Predictive Measurements of Advertising Effectiveness 1981Positioning: The Battle for Your Mind 1961A Model for Predictive Measurements of Advertising Effectiveness 2004The Emergence Of IMC: A Theoretical Perspective 1998Business Marketing Management 1998Business Marketing: Connecting Strategy, Relationships, and Learning 1998Business marketing management 1981Advertising and Communication Management

Cited by

2007The role of corporate brand image in the selection of new subcontractors 2019Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?2019Revisiting the theory of business-to-business advertising 2019Advertising efficiency and profitability: Evidence from the pharmaceutical industry 2022Out-of-Home Advertising: A Systematic Review and Research Agenda 2010THE EFFECTS OF OUTDOOR ADVERTISEMENTS ON CONSUMERS: A CASE STUDY

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Year2005

Typearticle

Published2005-07-13

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations60

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2005.02.006

openalex_workW2052431512

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2020The evaluation of traditional communication channels and its impact on purchase decision