Ecommerce and hotel performance: three-stage DEA analysis

Jui-Kou Shang · Wei-Ting Hung · Chang-Fang Lo · Fei-Ching Wang

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Efficiency Analysis Using DEA Diverse Aspects of Tourism Research Digital Marketing and Social Media

Abstract

This paper is the first to apply the three-stage data envelopment analysis procedure to analyze the impact of ecommerce on hotel performance. After purging the effects of exogenous factors, this study found that there are no significant differences in efficiency owing to different ecommerce adoption status. In other words, ecommerce adoption is not the main determinant of the efficiency of international tourist hotels in Taiwan.

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References

1978Measuring the efficiency of decision making units 1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis 1957The Measurement of Productive Efficiency 1990Zero defections: quality comes to services.2015Theory of Cost and Production Functions 1993The productivity paradox of information technology 1985The Measurement of Efficiency of Production 1988Prediction of firm-level technical efficiencies with a generalized frontier production function and panel data

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