Strategy in the new economy

Abstract

The dog days for strategists are coming to an end. The rule of reengineering as the main tool for improving corporate performance and competitiveness is in its final death agony. It is becoming clear to most companies that the redesign of business processes to control costs is an insufficient approach to success. Companies need to move beyond business processes and change their business models. Similarly, companies need to move beyond cost control to address the more significant issue of how to create value.

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