“Transportation into a narrative world” is a state of immersion into a story (CitationGreen & Brock, 2000). Transportation entails imagery, emotional response, and attentional focus. Two studies investigated whether transportation was affected by the medium of story presentation, especially when the narrative was experienced for a second time (e.g., watching the movie version of a previously read story). Study 1 (N = 88) showed that people who read a novel before viewing the film version were more transported into the film compared to nonreaders. In Study 2 (N = 71) participants came to the lab on two separate occasions to either read a passage or watch a movie clip. Reading followed by watching provided the greatest transportation. Furthermore, high need for cognition individuals were more transported when reading, whereas low need for cognition individuals were more transported when watching a narrative.
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