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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
0 references·8 citing·26 second hop
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (2004)Designing Brand Identity: A Complete Guid…The Role of Visuals in Defining Fashion Lifestyle Brand Identity (2021)The Role of Visuals in Defini…The Role of Visuals in Defining Fashion Lifestyle Brand Identity (2021)The Role of Visuals in Defini…The role of corporate identity management in the higher education sector: an exploratory case study (2017)The role of corporate identit…Toward a model of brand strategy adoption (2016)Toward a model of brand strat…Swayed by the logo and name: does university branding work? (2014)Swayed by the logo and name: …Consumer behaviour of pre-teen and teenage youth in China (2013)Consumer behaviour of pre-tee…A Way to Communicate: A New Signage System for the Mah Meri Indigenous Community (2011)A Way to Communicate: A New S…Branding play for children: VERBTM It’s what you do (2008)Branding play for children: V…growth of interpersonal understanding (1980)Personal taste and family face: Luxury consumption in Confucian and western societies (1998)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)The Presentation of Self in Everyday Life. (1956)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University (2014)The Presentation of Self in Everyday Life (2023)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Diffusion of Innovations 1 (2019)How brand owners construct imagined worlds with brand visual aesthetics (2019)How small businesses build their brands in a digital world: a systematic review (2025)Consumer Evaluations of Brand Extensions (1990)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Generation M2 : Media in the Lives of 8- to 18-year-olds (2010)Building Theories from Case Study Research (1989)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes (2018)Evaluation and Measurement (2018)Marketing management capability: the construct and its dimensions (2019)Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory (1988)Dimensions of Brand Personality (1997)Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants (2020)Dimensions of Brand Personality (1997)Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems (2007)
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Cited by

  • 2017The role of corporate identity management in the higher education sector: an exploratory case study54 cited
  • 2014Swayed by the logo and name: does university branding work?37 cited
  • 2013Consumer behaviour of pre-teen and teenage youth in China12 cited
  • 2016Toward a model of brand strategy adoption11 cited
  • 2008Branding play for children: VERBTM It’s what you do11 cited
  • 2021The Role of Visuals in Defining Fashion Lifestyle Brand Identity3 cited
  • 2021The Role of Visuals in Defining Fashion Lifestyle Brand Identity3 cited
  • 2011A Way to Communicate: A New Signage System for the Mah Meri Indigenous Community1 cited

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