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The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

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2025Marketing: An Introduction842 cited

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2020The effect of customer relationship management (CRM) dimensions on hotel customer’s satisfaction in Kashmir90 cited
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2012Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance86 cited
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2019Innovation, agile project management and firm performance in a public sector-dominated economy: Empirical evidence from high-tech small and medium-sized enterprises in China69 cited
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