Acceptance of bogus personality interpretations: Face validity reconsidered

Donald E. Jackson · Jerry W. O’Dell · Deborah J. Olson

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Psychological Testing and Assessment Psychometric Methodologies and Testing Personality Traits and Psychology

Abstract

One-hundred and fifty-three students took one of four tests differing in face validity. They subsequently received computer-generated feedback of a traditional bogus interpretation (Barnum) or a jargon-filled negatively-toned interpretation (Prosecuting Attorney). Each S rated the feedback for accuracy and likability. Face validity was independent of both accuracy and likability scores regardless of type of feedback. Barnum feedback was judged both more accurate and likable than was Prosecuting Attorney feedback. Females had higher accuracy scores than did males. Accuracy and likability scores were significantly correlated. These results confirm Delprato's (1975) findings relative to face validity and Barnum feedback. That this finding extends to Prosecuting Attorney feedback refutes the notion that Delprato's results were due to the high base rate of the Barnum statements.

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References

1949The fallacy of personal validation: a classroom demonstration of gullibility.1956Wanted—a good cook-book.1976Effects of source status and message favorability on acceptance of personality feedback.1963Student Acceptance of Generalized Personality Interpretations 1955The acceptability of "fake" versus "bona fide" personality test interpretations.1976Effects of "favorability," modality, and relevance on acceptance of general personality interpretations prior to and after receiving diagnostic feedback.1973The "Barnum effect" and acceptance of negative personal evaluation.1974Acceptance of personality interpretations as a function of assessment procedures.

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1985Predicting Accuracy and Liking Ratings for Bogus and Real Personality Feedback 1987Effects of perceived sophistication and test validity on acceptance of generalized feedback

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