A Professional Profile of Business Communication Educators and Their Research Preferences: Survey Results

Abstract

From a large sample survey of the membership of the Association for Business Communication (ABC), the authors develop a detailed profile of business communicationeducators.1Specifacally, this survey explores the training and background of businesscommunication instructors, how they are situated professionally, and the characteristicsof the business communication programs in which they teach. The first major profile study since 1968, this study also reports on the kinds of researchtopics and methods found to be valuable by educators in the ABC. From a comparison ofvarious sample subgroups, the authors identify important differences in attitudestoward potential research topics and methodologies in the field of business communication.

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