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A bibliometric analysis of the global branding literature and a research agenda · Study

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ArticleA bibliometric analysis of the global branding literature and a research agenda

Brian R. Chabowski2013

Article2013

A bibliometric analysis of the global branding literature and a research agenda

Brian R. Chabowski · Saeed Samiee · G. Tomas M. Hult

220 citations·0/0 files stored·Journal of International Business Studies

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Consumer Behavior in Brand Consumption and Identification International Business and FDI Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 220 citations exist upstream.

References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1963The Structure of Scientific Revolutions 1997Dynamic capabilities and strategic management 1984A resource‐based view of the firm 2000Dynamic capabilities: what are they?1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Cited by

2021Literature review on digitalization capabilities: Co-citation analysis of antecedents, conceptualization and consequences 2019Changing perspectives on the internationalization of R&D and innovation by multinational enterprises: A review of the literature 2021Supply chain transparency: A bibliometric review and research agenda 2018The Evolution of Sustainability Measurement Research 2016Enhancing the foundations for theorising through bibliometric mapping 2017Consumers and Brands across the Globe: Research Synthesis and New Directions 2020Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends 2022Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)

Details

Year2013

Typearticle

Published2013-05-09

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations220

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/jibs.2013.20

openalex_workW2053738997

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