El grado de competencia mediática en la ciudadanía andaluza

Abstract

Determining the extent of media competence among citizens today is an important challenge if we are to understand the information society in which we live, and formulate educational interventions that foment media literacy. This work analyses the results of research based on a broad sample of citizens in Andalusia which formed part of a wideranging study carried out in the past few years in all 17 of Spain’s autonomous regions, and which was promoted by the Audiovisual Council of Catalonia. The study defines the polysemantic term media competence and deconstructs it into six dimensions: aesthetics, language, ideology and values, technology, production and programming, audience and reception. The study concludes that the sample population is lacking in media competence in all six dimensions, and urges that media literacy be added to the school curriculum.

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