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“The crusade is the vision”: branding charisma in a global pentecostal ministry

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References

1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
2004“Praise the Lord”: Popular cinema and pentecostalite style in Ghana's new public sphere307 cited
2003ALTAR MEDIA'S LIVING WORD : TELEVISED CHARISMATIC CHRISTIANITY IN GHANA107 cited
2005'"Christ is the Answer": What is the Question?' A Ghana Airways Prayer Vigil and its Implications for Religion, Evil and Public Space65 cited

Cited by

2017Dearly Departed: Communicating with the Dead in the Digital Age21 cited
2017Theo-urbanism: pastoral power and Pentecostals in Johannesburg16 cited
2019Pentecosmopolis: on the pentecostal cosmopolitanism of Lagos11 cited

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