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Market Response Models: Econometric and Time Series Analysis · Study

BookMarket Response Models: Econometric and Time Series Analysis

Dominique M. Hanssens1989

Book1989

Market Response Models: Econometric and Time Series Analysis

Dominique M. Hanssens · Leonard J. Parsons · Randall L. Schultz

480 citations·0/0 files stored·International series in quantitative marketing

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Forecasting Techniques and Applications Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 480 citations exist upstream.

Cited by

2008Forecasting and operational research: a review 2008Product Innovations, Advertising, and Stock Returns 2009Product Innovations, Advertising, and Stock Returns 2015Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity 2013Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products 2001Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation 2008Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability 2006Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits

Details

Year1989

Typebook

Published1989-01-01

VenueInternational series in quantitative marketing

ISSN-L0923-6716

Languageen

Citations480

Files0 public / 0

ShelfForecasting Techniques and Applications

Identifiers

doi10.1007/978-94-009-1073-7

openalex_workW2054432175

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