Article1989

Analyzing Decision Making: Metric Conjoint Analysis

569 citations0/0 files storedJournal of Marketing Research

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Economic and Environmental Valuation Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

Abstract

Background Concepts and Theory Design and Analysis of Conjoint Experiments Practical Applications of Conjoint Theory and Methods Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models

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1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs 1998Combining sources of preference data 2007Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach 2015Best-Worst Scaling: Theory, Methods and Applications 1991Experimental analysis of choice 1996THE STATISTICAL ANALYSIS OF DISCRETE-RESPONSE CV DATA 2002Design techniques for stated preference methods in health economics 2002Optimal Design for Multinomial Choice Experiments

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