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This article, that is based upon the experience of Monash University, identifies a range of opportunities and risks involved in transnational education and addresses a number of key planning issues in establishing an international campus. These include the guiding principles adopted by the university, country selection factors, market research, considerations in developing an appropriate delivery model, and the assurance of the academic quality and educational integrity of the programmes offered. The authors refer to literature in the field concerning corporate risk and identify factors relevant to the higher education sector. The article stresses the need for an appropriate integration of strategic vision, academic priorities, and business considerations to ensure that opportunities offered by transnational education are successfully realized.
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