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Models for instruction and curriculum
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Models for instruction and curriculum (1999)Models for instruction and curriculumDeveloping the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Developing the Integrated Mar…Bridging the writing gap between student and professional: Analyzing writing education in public relations and journalism (2017)Bridging the writing gap betw…University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum (2010)University teachers’ percepti…Creating Spaces for International and Multi(inter)cultural Perspectives in Undergraduate Public Relations Education (2003)Creating Spaces for Internati…Teaching ethics across the public relations curriculum (2002)Teaching ethics across the pu…An exploratory look at graduate public relations education (2000)An exploratory look at gradua…Qualitative Communication Research Methods (1994)Multicultural Education as Social Activism. (1996)Multicultural education, critical pedagogy, and the politics of difference (1996)The Journey into an Unfamiliar and Uncomfortable Territory: Exploring the Role and Approaches of Race in PR Education (2011)Developing global practitioners (2012)Evaluating the international dimension in an undergraduate curriculum by assessing students’ intercultural sensitivity (2018)Integrating business ethics into an undergraduate curriculum (1992)A Systematic Approach to Teaching Ethics in Business (1999)Teaching Ethics in Science (1999)The European right to be forgotten: A challenge to the United States Constitution’s First Amendment and to professional public relations ethics (2016)Construcción de competencias éticas para la formación universitaria en trabajo social (2020)An ideal public relations master's curriculum: Expectations and status Quo (2008)An inside-out exploration of contemporary Chinese public relations education (2011)Mapping communication management competencies for European practitioners (2015)MANAGING PUBLIC RELATIONS (2018)Review of Psychometric theory (2nd ed.). (1979)Designing qualitative research (1989)A Meta-Analysis of Response Rates in Web- or Internet-Based Surveys (2000)Ethics Education in Public Relations: Differences Between Stand-Alone Ethics Courses and an Integrated Approach (2017)The Impact of Ethics Instruction and Internship on Students’ Ethical Perceptions About Social Media, Artificial Intelligence, and ChatGPT (2024)Content Analysis: An Introduction to its Methodology. (1984)Teaching for Quality Learning at University: What the Student Does (1999)Content Analysis: An Introduction to Its Methodology (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Users of the world, unite! The challenges and opportunities of Social Media (2009)Redes Sociales y el caso de las ligas deportivas durante el COVID-19 (2022)Bojong Renged Village Government Development Communication Strategy in Empowering Entrepreneurship through Thematic Village Program (2023)
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  • 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
  • 2002Teaching ethics across the public relations curriculum24 cited
  • 2010University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum22 cited
  • 2003Creating Spaces for International and Multi(inter)cultural Perspectives in Undergraduate Public Relations Education18 cited
  • 2000An exploratory look at graduate public relations education17 cited
  • 2017Bridging the writing gap between student and professional: Analyzing writing education in public relations and journalism10 cited

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