The fortune at the bottom of the pyramid

Abstract

This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.

Cite this

C. K. Prahalad (2010). The fortune at the bottom of the pyramid. Revista Eletrônica de Estratégia & Negócios. https://doi.org/10.19177/reen.v1e220081-23

@article{k2010the,
  title  = {The fortune at the bottom of the pyramid},
  author = {Prahalad, C. K.},
  year   = {2010},
  journal = {Revista Eletrônica de Estratégia & Negócios},
  doi    = {10.19177/reen.v1e220081-23}
}

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