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In arguing for the need to move beyond the export model and the global/local dialectic to internationalize American studies, this article explores the resiliency of the nation and nationalism to shape the transcontinental dynamics of the production, circulation, and consumption of 'America' as a commodity in a global market. In discussing the institutionalization of American studies in India, I argue that outside the boundaries of US American studies, we need to engage with the heretical practices of the globalization of American studies, which embody the translational yet conflictual itineraries of diverse interpretive communities across the world. Theorizing the relations among modernity, colonialism, and 'America', and re-imagining the emergence and significance of the many meanings and traditions of 'America' and American studies in transit along a global circuit are the central concerns of this article.
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