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This article contributes to our understanding of the production of neoliberal policies and political culture by offering an anthropological analysis of women, poverty policy, and Third Way politics in Ontario, Canada. After tracing the history of neoliberal politics globally and in Ontario, I consider two examples of women's attempts to shape poverty policy drawn from ethnographic research in the legislature. The first centers on a social assistance recipient who was unexpectedly thrust into the media spotlight, thus given a chance to speak publicly about Ontario's welfare policies. The second focuses on a consciously planned challenge to policy by a coalition of feminist researchers and front‐line workers. These cases illuminate the challenges facing feminists who seek to shape Third Way government policy, as discussion of gender and socioeconomic inequality is actively avoided by politicians, and women's experiences of poverty and demands for action are ignored, obfuscated or re‐packaged.
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