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The direct and indirect effects of advertising on materialism of college students in China
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Cited by

  • 2013Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations158 cited
  • 2013Testing the Model of Influence of Presumed Influence in a Boundary Condition: The Impact of Question Order25 cited
  • 2015Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)20 cited
  • 2020Online media use and HPV vaccination intentions in mainland China: integrating marketing and communication perspectives to improve public health18 cited
  • 2018Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults13 cited