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This chapter analyzes methods of building citizen support for planning at the community level. It focuses on research and practice in several fields and includes cases of planners and agencies that apply innovative or exemplary methods. Building citizen support involves methods to plan programs, services, and resources with implementation in mind. It assumes that planning operates in a context of politics, and that planners wishing to influence decisions must apply methods appropriate to this context. Building an organization involves caring about those who are affected. Whose issue is it? What do they see as their stake? Are they organizable? Constituencies are those who are affected by issues and may show support. Citizens cannot be expected to support planning without understanding their problems and stake in the process and agency addressing them. The challenge is not public relations but popular education and community development. Citizen leaders show commitment to goals, develop a following, and stand up for planning in the community.
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