Murnen and Byrne (1991) have defined hyperfemininity as an exaggerated adherence to a feminine gender role as it relates to heterosexual relationships. Hyperfeminine women believe their success is determined by maintaining a romantic relationship with a man, and that their sexuality can be used to maintain this relationship. Extrapolating from theory concerning gender and status, including expectation states theory, it was hypothesized that a woman's expression of hyperfeminine attitudes would lead male college student participants to agree with her in response to a persuasive speech because it would indicate her compliance with women's subordinate status. It was found that men (but not women) who listened to a very hyperfeminine (high) speaker agreed with her more than did men who heard a mildly hyperfeminine (low) speaker, despite the fact that the high hyperfeminine speaker was judged less competent and knowledgeable. Implications of the results, including the idea that the sexual objectification of women perpetuates women's subordinate status, were discussed.
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