Impact of culture on tourist decision‐making styles

Antónia Correia · Metin Kozak · João Ferradeira

101 citations0/0 files storedInternational Journal of Tourism Research

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Diverse Aspects of Tourism Research Consumer Behavior and Marketing Influence Cultural Differences and Values

Abstract

ABSTRACT This paper developed and tested an integrative model to examine the relationship between tourism decisions and their cultural background. The model was tested using surveyed data from 400 tourists travelling to Lisbon, a cultural city and the capital of Portugal. The results of a structural equation analysis revealed that culture affect tourist decisions. The decision to visit Lisbon relies on its quality, brand and price. This decision is shaped by the likelihood of visitors to accept social differentiation (power distance), moderated by their sense of individualism as well as their long‐term orientation. Implications and suggestions for future research are discussed. Copyright © 2010 John Wiley & Sons, Ltd.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1981Culture's Consequences: International Differences in Work-Related Values 1993Research methods for business: A skill building approach 1994Testing Structural Equation Models.1979Mail and Telephone Surveys: The Total Design Method.1998Constructive Consumer Choice Processes 1992Cultures and organizations: Software of the mind

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