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ArticleActive Audience Theory: Pendulums and Pitfalls

Unknown author1993

Article1993

Active Audience Theory: Pendulums and Pitfalls

Unknown author

209 citations·0/0 files stored·Journal of Communication

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Media Studies and Communication Media and Communication Studies Cultural, Social, and Media Studies

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References

20005. The Practice of Everyday Life 1959The Sociological Imagination 1985Reading the Romance: Women, Patriarchy, and Popular Literature.2007Encoding and decoding in the television discourse 1989The rhetorical limits of polysemy 1991The Political Place of Locality Studies 1990The New Revisionism in Mass Communication Research: A Reappraisal

Cited by

2002Hybridity in Cultural Globalization 1999The global, the local, and the hybrid: A native ethnography of glocalization 2008'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants 2007Film audiences as overhearers 2011Making ‘The Daily Me’: Technology, economics and habit in the mainstream assimilation of personalized news 1998Audience research at the crossroads 2011Stranger than Fiction? A Few Methodological Notes on Linguistic Research in Film Discourse

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Details

Year1993

Typearticle

Published1993-12-01

VenueJournal of Communication

ISSN-L0021-9916

Languageen

Citations209

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.1111/j.1460-2466.1993.tb01299.x

openalex_workW2056738248

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2015

Non-participation in digital media: toward a framework of mediated political action