Articlebronze2013

The Value, Knowledge, and Sustainable Consumption Behavior of Fashion Consumers

12 citations0/0 files storedJournal of the Korean Society of Clothing and Textiles

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Environmental Sustainability in Business Consumer Perception and Purchasing Behavior Consumer behavior in food and health

Abstract

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

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References

1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1994Are There Universal Aspects in the Structure and Contents of Human Values?2001Targeting consumers who are willing to pay more for environmentally friendly products 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation 2009Sustainable consumption: green consumer behaviour when purchasing products 2003Evaluating the structure of human values with confirmatory factor analysis 2006Ethical fashion: myth or future trend?2008The Role of Personal Values in Fair Trade Consumption

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