Reagan's and carter's ad men review the 1980 television campaigns

L. Patrick Devlin

7 citations0/0 files storedCommunication Quarterly

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Media Studies and Communication Rhetoric and Communication Studies Media Influence and Politics

Abstract

These interviews reveal the television advertising techniques and the rationale for the methods used during the 1980 presidential election campaign. Each of the media coordinators ‐ Peter Daily for the Reagan campaign and Gerald Rafshoon for the Carter campaign ‐ directed campaigns that spent around $18 million. These interviews provide insight into what was communicated through television advertising by the Reagan and Carter campaigns and why.

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