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The internet, consumer empowerment and marketing strategies

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References

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2017Understanding how Millennial shoppers decide what to buy155 cited
2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur141 cited

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2020Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism140 cited

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2011Generation C: Content, Creation, Connections and Choice118 cited

2016Customer relationship management115 cited

2009CRM literature: conceptual and functional insights by keyword analysis110 cited

2022Does psychological empowerment mediate the relationship between digital competencies and job performance?108 cited

2016Communicating Sustainability: An Operational Model for Evaluating Corporate Websites100 cited

2020Customer participation and well-being: the roles of service experience, customer empowerment and social support78 cited

2021Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification71 cited

2010Four‐mode channel interactivity concept and channel preferences66 cited

2018Customer empowerment and firms’ performance65 cited