Article2006

Cooperative, community‐spiritedandcommercial: social sustainability at Bendigo Bank

35 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Corporate Social Responsibility and Sustainability Corporate Social Responsibility Reporting Community and Sustainable Development

Abstract

Abstract Using a case study approach, this article examines how an Australian bank supports and invests in social sustainability using a community development approach. Bendigo Bank's community engagement model (CEM) is consistent with a stakeholder perspective of the firm. The CEM is a hybrid model drawing on commercial principles, such as the for‐profit shareholder‐ownership structure, and community development values, such as trust, loyalty, integrity, volunteerism, cooperation and community spirit. The CEM contributes to community development by retaining local capital through a revenue‐share arrangement, which is used to invest in further community enhancement initiatives. The success of Bendigo Bank's CEM indicates that the ‘collaborative commerce’ model could be used as a design guideline for other organizations seeking to improve their social sustainability. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

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References

1991Case Study Research: Design and Methods 2010Strategic management a stakeholder approach 1993Making democracy work: civic traditions in modern Italy 1993Making Democracy Work: Civic Traditions in Modern Italy 1999Corporate Social Responsibility 1995INSTRUMENTAL STAKEHOLDER THEORY: A SYNTHESIS OF ETHICS AND ECONOMICS 2004Evolving sustainably: a longitudinal study of corporate sustainable development 1994The Politics of Stakeholder Theory: Some Future Directions

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