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Impacts of a Thai cause‐related marketing program on corporate image

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1974Ecologically Concerned Consumers: Who Are They?795 cited

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2014How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences20 cited
2014SOSYAL AMACA YÖNELİK PAZARLAMA REKLAMLARININ MARKAYA YÖNELİK TUTUM VE SATINALMA NİYETİNE ETKİSİ:ANADOLU ÜNİVERSİTESİ ÖĞRETİM ELEMANLARINA YÖNELİK BİR UYGULAMA / THE EFFECTS OF CAUSE RELATED MARKETING ADS ON THE ATTITUDE TOWARDS THE BRAND AND PURCHASE INTENTION: AN APPLICATION ON THE ACADEMIC STAFF OF ANADOLU UNIVERSITY12 cited