Value Pricing and Public Outreach: Minnesota's Lessons Learned

Lee Munnich · Joseph D. Loveland

20 citations0/0 files storedTransportation Research Record Journal of the Transportation Research Board

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Transportation Planning and Optimization transportation and logistics systems Public Relations and Crisis Communication

Abstract

The feasibility and worth of value pricing transportation projects are well documented, but gaining approval for projects has been thwarted by an inability to sell the public and key stakeholders on the concept. Value pricing advocates in Minnesota struggled with this challenge for more than a decade. After several Minnesota value pricing projects failed because of a lack of public support, Minnesota supporters implemented a revised public outreach strategy in 2001. With the use of that strategy, they met with success in 2003 in the approval of the I-394 MnPass project, which will be implemented in spring 2005. The communications-related lessons learned in Minnesota during the decade-long case study may be instructive for others struggling to gain approval for their own projects.

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References

2004What to do when Stakeholders matter 1979Speaking Truth to Power: The Art and Craft of Policy Analysis 2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries 1979The Art and Craft of Policy Analysis 2003Excellent Public Relations and Effective Organizations 2002Why Decisions Fail: Avoiding the Blunders and Traps That Lead to Debacles

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2007I'll Tell you What I Think!2006Value Pricing Education and Outreach Model: 1-394 MnPASS Community Task Force 2012Performance Evaluation of I-394 MnPASS Express Lanes in Minnesota 2014Socioeconomic Assessment 2006So You Want to Make a High-Occupancy Toll Lane?: Project Manager's Guide for Conversion from High-Occupancy Vehicle Lane to High-Occupancy Toll Lane 2005Recent developments and current policy issues in road pricing in the US and Canada 2007Potential Users' Perspectives on Managed Lanes 2006

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