Mindset theory of action phases is based on the distinction between motivation and volition as proposed by the Rubicon model which claims that prior to crossing the Rubicon (i.e., making a goal decision) motivational principles apply whereas thereafter volitional principles set in. The latter are concerned with goal implementation, whereas the former relate to the choosing of goals. Mindset theory of action phases proposes that different cognitive procedures are activated when people tackle the task of choosing goals versus implementing them. The respective task demands determine the features that characterize the deliberative versus implemental mindset. These pertain to what type of information is preferably processed and how it is analyzed. Mindset research has produced findings ...
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