Issue Obtrusiveness and the Agenda-Setting Effects of National Network News

David Pearce Demers · DENNIS CRAFF · Yang-Ho Choi · B M Pessin

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Media Studies and Communication Media Influence and Politics Communication and COVID-19 Impact

Abstract

This study examines the effect of issue obtrusiveness on the agenda-setting effects of the national network television news. Two competing models are tested: (a) the obtrusive contingency, which holds that agenda-setting effects decrease as the obtrusiveness of, or amount of personal experience with, an issue increases, and (b) the cognitive-priming contingency, which posits just the opposite−that agenda-setting effects increase as obtrusiveness increases. Findings provide no support for the obtrusive contingency; some support is found for cognitive priming. Only modest support for the basic agenda-setting hypothesis is found. Alternative hypotheses are suggested.

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References

1972The Agenda-Setting Function of Mass Media 1970Content Analysis for the Social Sciences and Humanities.1981Attitudes and Persuasion: Classic and Contemporary Approaches 1987News that matters : television and American opinion 1970Content Analysis for the Social Sciences and Humanities 1976A Dependency Model of Mass-Media Effects 1986Perspectives on Media Effects 1984Journalism monographs

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