SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Memory in a jingle jungle: Music as a mnemonic device in communicating advertising slogans.
5 references·16 citing·57 second hop
Memory in a jingle jungle: Music as a mnemonic device in communicating advertising slogans. (1991)Memory in a jingle jungle: Music as a mne…Ease of Message Processing as a Moderator of Repetition Effects in Advertising (1990)Ease of Message Processing as…Picture-Word Consistency and the Elaborative Processing of Advertisements (1987)Picture-Word Consistency and …Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Television Commercial Wearout: An Information Processing View (1980)Television Commercial Wearout…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Effects of background music on evaluations of visual images (2021)Effects of background music o…The Influence of Background Music on Learning in the Light of Different Theoretical Perspectives and the Role of Working Memory Capacity (2017)The Influence of Background M…The sound of cooperation: Musical influences on cooperative behavior (2016)The sound of cooperation: Mus…Are Social Media Emancipatory or Hegemonic? Societal Effects of Mass Media Digitization in the Case of the SOPA Discourse1 (2016)Are Social Media Emancipatory…Sonic branding in sport: A model for communicating brand identity through musical fit (2014)Sonic branding in sport: A mo…A study of the antecedents of slogan liking (2014)A study of the antecedents of…Are You in Good Hands? (2013)Are You in Good Hands?Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall (2012)Music to Your Brain: Backgrou…A model of consumer response to advertising music (2012)A model of consumer response …Attitude toward the advertising music: an overlooked potential pitfall in commercials (2011)Attitude toward the advertisi…A Content Analysis of Music Placement in Prime-Time Television Advertising (2008)A Content Analysis of Music P…Got slogan? Guidelines for creating effective slogans (2007)Got slogan? Guidelines for cr…Evaluating Empirical Research into Music in Advertising: A Congruity Perspective (2007)Evaluating Empirical Research…Auditory and Visual Brand Identifiers in Chinese and English (2002)Auditory and Visual Brand Ide…Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context (2001)Scripted Thought: Processing …Affective Impact of Music Vs. Lyrics (1994)Affective Impact of Music Vs.…Feeling and thinking: Preferences need no inferences. (1980)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Role of Emotions in Marketing (1999)Reviewing congruity effects in the service environment musicscape (2008)Music congruency in a service setting: The mediating role of emotional and cognitive responses (2010)Music Congruity Effects on Product Memory, Perception, and Choice (2015)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Brand Elements Lead to Brand Equity: Differentiate or Die (2012)Linguistic Characteristics of Commercial and Social Advertising Slogans (2015)Building a unique brand identity: measuring the relative ownership potential of brand identity element types (2020)Classical Conditioning of Preferences for Stimuli (1985)Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective (1992)The Effects of Group Singing on Mood (2002)Music therapy and emotional exploration: Exposing substance abuse clients to the experiences of non-drug-induced emotions (2007)The mechanism of music for reducing psychological stress: Music preference as a mediator (2016)Statistical principles in experimental design. (1962)Attitudinal effects of mere exposure. (1968)Telling more than we can know: Verbal reports on mental processes. (1977)The Effects of Over Head Movements on Persuasion: Compatibility and Incompatibility of Responses (1980)Attitudes And Attitude Change (1987)Positive mood can increase or decrease message scrutiny: The hedonic contingency view of mood and message processing. (1995)Research with the mood adjective checklist (1965)A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object (1976)Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations (1980)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Person memory: Personality traits as organizing principles in memory for behaviors. (1979)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Imagery and Verbal Processes (2013)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Consumer perceived risk: conceptualisations and models (1999)Effects of Interactivity on Website Involvement and Purchase Intention (2010)A Coefficient of Agreement for Nominal Scales (1960)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Users of the world, unite! The challenges and opportunities of Social Media (2009)Designing for Digital Transformation: Lessons for Information Systems Research from the Study of ICT and Societal Challenges (2016)Digital social innovation: An overview and research framework (2021)Fake news on Social Media: the Impact on Society (2022)Taxonomy of Educational Objectives: The Classification of Educational Goals, Handbook I: Cognitive Domain (1956)Measuring emotion: The self-assessment manikin and the semantic differential (1994)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)A randomized controlled trial to test efficacy of digital enhancements of storybooks in support of narrative comprehension and word learning (2018)Efficacy of digital picture book enhancements grounded in multimedia learning principles: Dependent on age? (2023)LEGO® Serious Play® in management education (2023)Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Effects of Self-Referencing on Persuasion (1995)Examination of Psychological Processes Underlying Resistance to Persuasion (2000)Involvement theory in constructing bloggers' intention to purchase travel products (2009)Cognitive Responses in Persuasion (2014)Advances in Consumer Research (2025)
this work references cited by second hop

References

  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 1990Ease of Message Processing as a Moderator of Repetition Effects in Advertising274 cited
  • 1980Television Commercial Wearout: An Information Processing View253 cited
  • 1987Picture-Word Consistency and the Elaborative Processing of Advertisements243 cited

Cited by

  • 2007Got slogan? Guidelines for creating effective slogans150 cited
  • 2007Evaluating Empirical Research into Music in Advertising: A Congruity Perspective149 cited
  • 2016Are Social Media Emancipatory or Hegemonic? Societal Effects of Mass Media Digitization in the Case of the SOPA Discourse1138 cited
  • 2017The Influence of Background Music on Learning in the Light of Different Theoretical Perspectives and the Role of Working Memory Capacity138 cited
  • 1994Affective Impact of Music Vs. Lyrics127 cited
  • 2008A Content Analysis of Music Placement in Prime-Time Television Advertising110 cited
  • 2012A model of consumer response to advertising music92 cited
  • 2011Attitude toward the advertising music: an overlooked potential pitfall in commercials67 cited
  • 2001Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

59 cited
  • 2016The sound of cooperation: Musical influences on cooperative behavior57 cited
  • 2013Are You in Good Hands?56 cited
  • 2014A study of the antecedents of slogan liking53 cited
  • 2002Auditory and Visual Brand Identifiers in Chinese and English53 cited
  • 2014Sonic branding in sport: A model for communicating brand identity through musical fit52 cited
  • 2021Effects of background music on evaluations of visual images51 cited
  • 2012Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall50 cited