You Are What You Eat: Slow Food USA's Constitutive Public Relations

Abstract

This article employs a constitutive, or meaning-generating, approach to investigate how the Slow Food USA social movement employs public relations to counter commercial food industry messages. It argues that Slow Food successfully employs the rhetorical public relations techniques of definition, identification through narrative building, and enactment to build relationships and attract broader support of the sustainable food movement, to translate its somewhat lofty messages to mainstream audiences, and to encourage supporters to live the Slow Food lifestyle. Examining Slow Food's public relations through a rhetorical approach expands theory and practice by answering the call to explore how noncorporate entities successfully use public relations techniques.

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