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Fashion orientation, credit card use, and compulsive buying

193 citations0/0 files storedJournal of Consumer Marketing

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

Purpose As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of compulsive buying through credit card use. Design/methodology/approach Using a convenient sampling method, women aged over 20 years living in the Seoul metropolitan area were selected as the sample. Out of 380 distributed, 267 useful questionnaires were returned. Confirmatory factor analysis and path analysis were conducted using structural equation modeling. Findings The results of this study showed that fashion interest significantly influenced compulsive buying directly and also indirectly by influencing credit card use. Originality/value This study has significance in terms of being the first one to explore the relationship between fashion orientation variables and compulsive buying, offering a new perspective on compulsive buying.

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References

1990Comparative fit indexes in structural models.1990Comparative Fit Indices in Structural Models 1989Compulsive Buying: A Phenomenological Exploration 1992A Clinical Screener for Compulsive Buying 1994Special Possessions and the Expression of Material Values 2001Money Attitudes, Credit Card Use, and Compulsive Buying among American College Students 1986A general theory of addictions: A new theoretical model 1997Family Structure, Materialism, and Compulsive Consumption

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