Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry:

David C. Bojanic

300 citations0/0 files storedJournal of Hospitality & Leisure Marketing

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The hotel industry faces the difficult task of managing the temporal demand for its product. Also, the supply of rooms has outpaced the demand over the last decade. Under this competitive environment, hotels have two basic means of achieving a sustainable competitive advantage within their product markets: (1) low price or (2) high quality. This study examines the relationships between price, value and satisfaction in regard to hotel services.

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