Employer Perceptions and Implementation of Commute Alternatives Strategies

Abstract

Employer-based trip reduction (EBTR) strategies are the transportation demand management elements of commute options programs that target commute travel. This article reports the results of two surveys conducted in the Atlanta metropolitan area of implementation of EBTR strategies and employer perceptions of associated costs and benefits. On average, less than a quarter of the employers surveyed utilized EBTR strategies. Survey results indicate that employers commonly perceive that EBTR strategies provide minimal benefits for the company, that employers believe their employees lack interest in such measures, and that upper management does not provide support. Employers regard the distance between work location and transit as a significant barrier to implementing EBTR programs, and onsite sale of transit passes is associated with cost, equity, and operational concerns. However, members of transportation management associations and Atlanta’s Clean Air Campaign report higher levels of implementation.

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