Article2015

Investigating the role of fan club membership on perceptions of team brand equity in football

Rui Biscaia · Stephen Ross · Masayuki Yoshida · Abel Correia · Antonio Fernando Boleto Rosado · João Paulo Marôco

104 citations0/0 files storedSport Management Review

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Sports, Gender, and Society

Abstract

Highlights• Fan club members have a greater perception of team brand equity than non-members.• Internalization is significantly higher for fan club members than for non-members.• The relationships between brand equity dimensions and behavioral intentions are similar across fan club members and non-members.• Team success, social interaction and internalization are important aspects to increase behavioral intentions for both fan club members and non-members.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1998Principles and Practice of Structural Equation Modeling 2002Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1996The Behavioral Consequences of Service Quality 2000A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1987Dimensions of Consumer Expertise

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