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ArticleData-base Marketing

Paula A. Francese1990

Article1990

Data-base Marketing

Paula A. Francese · Leo M. Renaghan

21 citations·0/0 files stored·Cornell Hotel and Restaurant Administration Quarterly

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

Yesterday's broad-spectrum demographic information is not a sufficient tool for tomorrow's hotel marketers

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2009Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework 2012Offshore outsourcing of customer services – boon or bane?1991Database Marketing: A Channel, a Medium, or a Strategic Approach?1999Can Statistical Modeling Help with Data Mining

Details

Year1990

Typearticle

Published1990-05-01

VenueCornell Hotel and Restaurant Administration Quarterly

ISSN-L0010-8804

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/001088049003100116

openalex_workW2060381696

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