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Changing the Channel: A Better Way To Do Trade Promotions
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Changing the Channel: A Better Way To Do Trade Promotions (2002)Changing the Channel: A Better Way To Do …Trade Promotion: Essential to Selling through Resellers (1999)Trade Promotion: Essential to…Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria (2013)Trade Sales Promotion Strateg…Distorted competition: Below-cost legislation, ‘ marges arrière ’ and prices in French retailing (2006)Distorted competition: Below-…The Economic Institutions of Capitalism (1987)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Retailing in France: Overview and Key Trends / What’s up? (2008)Preliminary assessment of the economic impacts of alcohol pricing policy options in the UK (2011)Assessing the costs and benefits of regulation (2013)The Core Competence of the Corporation (2006)Research Methods for Business (2007)Research Methods for Business (2008)Aligning Sustainable Consumer Behaviour and Profitability of Listed Indigenous Small Businesses in Sub-Saharan Africa (2025)Decentralized Supply Chains with Competing Retailers Under Demand Uncertainty (2005)Product Innovations, Advertising, and Stock Returns (2008)The moderating effect of brand strength in manufacturer–reseller relationships (2010)
this work references cited by second hop

References

  • 1999Trade Promotion: Essential to Selling through Resellers74 cited

Cited by

  • 2006Distorted competition: Below-cost legislation, ‘ marges arrière ’ and prices in French retailing14 cited
  • 2013Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria9 cited

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