Mass customization through training at Lutron Electronics

Joel S. Spira

64 citations0/0 files storedStrategy and Leadership

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Product Development and Customization Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Lutron Electronics Company adopted a strategy of mass customization and became the leading producer of lighting controls in the United States. But only under duress.

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2007Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworks 1998Metrics for Assessing Design Freedom and Information Certainty in the Early Stages of Design 2011Design by customer: concept and applications 2009Foreign market entry strategies and post-entry growth: Acquisitions vs greenfield investments 2002Mass customization – needs to go beyond technology 2014Organizing for Mass Customization: Literature Review and Research Agenda 2021A Parametric Product Design Framework for the Development of Mass Customized Head/Face (Eyewear) Products 2018A design framework for the mass customisation of custom-fit bicycle helmet models

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