This article examines to what extent Turkey's foreign policy identity has transformed from being a ‘hard power’ to a ‘soft power’ over the last few years. In doing so, this article also contends that there is a close relationship between the degree of securitisation of issues and whether the power used to deal with them is hard or soft in nature. If issues of concern were securitised, the tendency to use hard power would increase. Another argument is that the main difference between these two types of power stems from the kind of ‘logic of action’ that governs the behaviour of agents. If an instrumental logic of action were in play, meaning if the goal were to force others to make a cost-benefit analysis through coercing or coaxing strategies, then one could talk about hard power. If the goal were to ensure that others would automatically follow the lead of the power-holder due to the power of attraction the latter has in the eyes of the former, then one could refer to the existence of soft power. The main conclusion of this article is that recent internal and external developments have contributed to Turkey's soft power potential.
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