Taming the shadow: corporate responsibility in a Jungian context

Abstract

Abstract Rampant shadows undermine true corporate responsibility (CR) when companies try to keep up appearances by fair means or foul. This paper studies the thoughts, words and deeds of CR actors in their Jungian context. The aim is to help CR actors to understand different CR behaviour and to gain new insights into developing CR values, discourses and practices. This research builds on earlier psychological articles published in this journal, and digs deeper into the psychological resources of the human mind to show what vast potentials lie there to solve CR issues. Jungian theories open up the individual, organizational and societal personality and give opportunities to expand it horizontally and vertically. The Jungian prospective quality of the psyche is illustrated by three levels of unconscious – personal, cultural and collective, which can help the development of CR values, discourses and actions of individuals, organizations, societies and humankind. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

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