Geographical imaginaries of the ‘New Europe’ and the ‘East’ in a business context: the case of Italian investors in Slovakia, Romania, and Ukraine1

Abstract

A large literature in cultural geography, history, and sociology has discussed the different, constantly shifting, and mutually defining constructions of ‘Europe,’ ‘Eastern Europe,’ and more recently the ‘New Europe,’ focusing mostly on examples from the media, politics, and sometimes the arts. However, the literature has done little to analyze the construction of notions of Europe, and the role they play, in the realm of business. This paper begins to explore the connection between cultural understandings of Europe and investment decisions. Specifically, it follows a group of investors from Italy, showing the ‘cultural clashes’ they encountered in setting up business operations in Slovakia, Romania, and Ukraine. The paper is developed in three steps. First, the relevant cultural and economic geographical literatures are reviewed. Second, the historical progression of Italian investment since the 1990s is discussed in relation to broader economic changes in Italy and the New Europe. Third, investors' changing perceptions of the ‘New Europe’ are discussed in the framework of the consolidation of Italian investments in the region.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 31 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.