Analytical Approach to Marketing Decisions in Health-Care Organizations

Abstract

We discuss the potential applicability of a new choice model and scaling procedure to the marketing decisions of health-care organizations. After a brief exposition of this analytical procedure the paper focuses on an illustrative application to the hospital selection decision under two scenarios—surgery with a rapid recovery period and serious surgery that requires a long hospitalization period. The paper concludes with some suggestions for future use of conjoint measurement and related techniques in marketing studies of health care organizations.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 62 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.