Developing Business Policy Skills: A Report on Alternatives

Abstract

The reported empirical research results support the subjective opinions of practioneers and educators that both computer simulation gaming and case analysis pedagogies can be used successfully in the development of skills in business policy formulation. Groups of policy trained business administration college seniors participated in an interactive, incident-style exercise which determined the emphasis they placed on key considerations in the process of policy formulation. The results indicate that the game-trained students' emphasis on the considerations was significantly greater than that of a control group, which stressed relatively trivial factors, and not significantly different from that of students trained by the more widely appreciated case analysis method.

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