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Strategic management in the arts
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Strategic management in the arts (2013)Strategic management in the artsThe Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation (2024)The Marketing Activities of C…The key to success increasing customer satisfaction of SMEs product souvenir food (2022)The key to success increasing…New product success factors: A comparison of ‘kills’ versus successes and failures (1990)Manajemen Ritel : Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia (2014)The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types (2018)Impact of brand authenticity on word-of-mouth for tourism souvenirs (2023)The Research Act: A Theoretical Introduction to Sociological Methods (1989)The Research Act (2017)Marketing culture and the arts (2021)
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  • 2022The key to success increasing customer satisfaction of SMEs product souvenir food10 cited
  • 2024The Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation1 cited

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