A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)

Xiaobo Wu · Qi Chen · Weihua Zhou · Jingjing Guo

30 citations0/0 files storedInternational Journal of Mobile Communications

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

This paper executed a comprehensive review on papers published between 2000 and 2009 about consumer behaviour in Mobile Commerce. We screened all the papers on important journals in Mobile Commerce and searched the ISI database for papers with related keywords. This yields a collection of 92 papers. The papers can be classified into three theme: consumer acceptance, loyalty and continuance. We made a comparative analysis in each theme from the aspects of the types of mobile commerce, the theoretical foundation, the research methods and research discoveries. Based on the analysis, suggestions for the future study are put forth in conclusion.

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2001Understanding Information Systems Continuance: An Expectation-Confirmation Model1 2004What drives mobile commerce?2005Value-based Adoption of Mobile Internet: An empirical investigation 2005Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology

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